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Communicate Magazine

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Communicate Magazine •

AI tools cite recent content 3.2 times more than older sources

SEO specialist Georg Richard Aare, founder of consultancy RankUp, has warned that the growth of AI-generated search results is significantly reducing organic website traffic, after analysis showed click-through rates drop by 34.5% when Google AI overviews appear.
Aare said the shift is being driven by users increasingly consuming answers directly on search results pages rather than clicking through to websites. Research from Wellows indicates that 64% of Google searches now end without a click....
Communicate Magazine •

Good Business Charter and CIPD partner on workplace practices

The collaboration will support UK organisations on areas including pay, wellbeing, equality, employee voice and people management. CIPD will act as GBC’s component partner for its employee-focused principles, offering resources and practical support for employers.
Founded by Julian Richer, the GBC sets standards for responsible business. The CIPD, with over 160,000 members worldwide, brings expertise in HR and workplace development to the partnership.

The collaboration will support UK organisat...
Communicate Magazine •

euNetworks appoints Ilex Content Strategies as PR agency of record

Ilex will lead international media relations, brand messaging and thought leadership following euNetworks’ recent rebrand, using its Borderless PR model to coordinate communications across European and global markets.
Founded in 2012, Ilex works with telecoms, cloud and digital infrastructure companies worldwide, providing strategic communications and content services.

Ilex will lead international media relations, brand messaging and thought leadership following euNetworks’ recent rebrand, usin...
Communicate Magazine •

JBP Communications opens Leeds office, appoints regional director

The move follows the appointment of Louise French as northern regional director. The Leeds office will support clients across the region, providing access to JBP’s communications, planning engagement, digital and political affairs services.
The new base joins the agency’s existing UK offices in Bristol, Cardiff, London and Harrogate.

The move follows the appointment of Louise French as northern regional director. The Leeds office will support clients across the region, providing access to JBP’s...
Communicate Magazine •

Ogilvy Spain launches International Women’s Day campaign for Ministry of Equality

Titled Women of High Value, the campaign features Ángela Molina and uses irony to challenge online narratives around the idea of the “high-value woman”. In the film, Molina recites phrases drawn from viral social media content to highlight and critique stereotypes associated with traditional gender roles.
The campaign will run across television, digital platforms, radio, print and outdoor advertising.

Titled Women of High Value, the campaign features Ángela Molina and uses irony to challenge on...
Communicate Magazine •

City of London Corporation appoints Robert Hall as communications chief

Hall joins from the Home Office, where he served as director of communications for more than four years.
A member of the Government Communications Service, he has held communications roles across government during a 23-year civil service career, including positions at the Northern Ireland Office, the Department for Transport and UK Export Finance.
In the role, Hall will lead the City Corporation’s internal and external communications and engagement functions, supporting delivery of its corporate...
Communicate Magazine •

CW8 appoints Anthony Avrili as client services director

Avrili joins from Current Global, part of The Weber Shandwick Collective, where he served as vice president advising B2B and technology clients on media relations, executive positioning and issues management.
In the role, Avrili will oversee client services across CW8’s portfolio and work with CEO Seán Pattwell and chief of staff Caroline Power.

Avrili joins from Current Global, part of The Weber Shandwick Collective, where he served as vice president advising B2B and technology clients on medi...
Communicate Magazine •

Indigo Telecom Group appoints Ilex Content Strategies as agency of record 

Ilex will lead brand messaging, international media relations and communications strategy as Indigo expands its global operations.
The agency will also support content development, internal communications and account-based marketing.

Ilex will lead brand messaging, international media relations and communications strategy as Indigo expands its global operations.

The agency will also support content development, internal communications and account-based marketing.
Communicate Magazine •

Ragan Communications appoints Stephanie Nivinskus to lead AI strategy

Nivinskus brings more than 30 years’ experience in marketing and communications, with a focus on AI adoption and training across global organisations. In the role, she will oversee content, insights and member programming for the centre.
Launched in 2025, the initiative provides training and resources to support communications teams using AI in their work.

Nivinskus brings more than 30 years’ experience in marketing and communications, with a focus on AI adoption and training across global orga...
Communicate Magazine •

Are we shifting away from short-form?

Brand strategist James Kirkham, founder of brand consultancy ICONIC, has launched a new podcast with production company TellTale examining how organisations are using storytelling to engage audiences.
Hosted by Kirkham, StoryCo explores a shift away from short-term attention metrics such as clicks and views towards longer-form content and narrative-led formats designed to build deeper audience relationships across platforms.
The series is produced by Jago Lee, founder of TellTale and a former he...
Communicate Magazine •

bunq appoints Hotwire to lead global media relations

The partnership will see Hotwire lead media relations across key markets as bunq looks to expand internationally, including its recent move into the US. The programme will focus on corporate storytelling and thought leadership in mainstream media as the company grows its profile beyond Europe.
bunq, which targets digitally mobile customers, has built its offering around users managing finances across multiple markets, with a strong emphasis on digital-first services.

The partnership will see Ho...
Communicate Magazine •

AI firm expands into PR measurement

The acquisition will see Memo’s publisher-sourced readership data integrated into Signal AI’s reputation and risk platform, enabling communications teams to track how many people actually read individual articles, rather than relying on estimated audience figures.
The deal will allow communications teams to see how many people actually read their coverage and use that data to identify which stories pose a genuine reputational risk.. By linking readership data to monitoring and alerting tools, te...
Communicate Magazine •

Dubai startup launches AI platform for PR strategy

PRstrategy.ai’s platform reviews an organisation’s communications against recognised PR frameworks and models to highlight gaps and deliver strategy recommendations. 
The tool is aimed at C-level executives, PR leaders, agencies and corporate communications teams, promoting greater efficiency in decision-making.

PRstrategy.ai’s platform reviews an organisation’s communications against recognised PR frameworks and models to highlight gaps and deliver strategy recommendations.

The tool is aimed...
Communicate Magazine •

CIPR and PRCA urge journalists to verify PR sources after fake expert fallout

The Chartered Institute of Public Relations (CIPR) and the Public Relations and Communications Association (PRCA) have written jointly to journalism membership organisations and media trade titles after Press Gazette identified more than 50 unverifiable experts cited in over 1,000 articles in national, regional and online publications.
In their letter, the organisations encouraged journalists to use their public membership directories to verify the credentials of PR professionals and expert sour...
Communicate Magazine •

Invicomm rebrands to Stoneway, launches as strategic communications consultancy

Stoneway will focus on supporting organisations through reputation, growth and stakeholder challenges, combining advisory work with communications delivery across multiple audiences.
The launch also includes the appointment of Mark Garraway as co-founder, joining founder Sophie-Marie Steenkamp.

Stoneway will focus on supporting organisations through reputation, growth and stakeholder challenges, combining advisory work with communications delivery across multiple audiences.

The launch also inc...
Communicate Magazine •

Over half of organisations lack change management strategy

The 2026 Employee Communications Report is based on insights from more than 1,300 HR and communications professionals globally, and found that 61% of organisations lack a structured approach to communicating change, even as demand on internal teams continues to grow.
Many internal communications teams remain small and underfunded. Nearly seven in ten organisations operate with fewer than six communications staff, while one in three report having no dedicated internal communications budget.
At th...

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