Can Jonathan Saunders Turn Kate Spade New York Into Gen Z’s Next Obsession?
The fashion industry loves to talk about perfect creative alignment, and all eyes are now on Kate Spade New York’s appointment of veteran Scottish designer Jonathan Saunders as Executive Creative Director.Starting on 26 August 2026, Saunders is swapping London for Manhattan to take absolute control of the brand’s image. In fashion terms, he has a “comprehensive mandate.” In plain English? He isn’t just sketching dresses or handbags in a vacuum. He has total authority over everything the public t...